The House on Mango Street by Sandra Cisneros Essay Example for Free

The House on Mango Street by Sandra Cisneros Essay The book The House on Mango Street written by Sandra Cisneros is merely a collection of different (and in some ways similar) traits, experiences, cultures, traditions, values and points of views of the girls and boys living at Mango Street. From these collections collating in 44 inter-related chapters create a single topic of how the main character in the story Esperanza Cordero evolves, empowers herself, dreams and struggles to have a life she is aspiring of someday while still focusing herself to remain her feet standing on the ground.   The story also tackles some human rights issues although it is laid not in a tragic or overly dramatic situation since lightness and simple poetic style of narrating events and describing characters through short outline and vignettes are the manner the author has used.   Hence, the book is intentionally written for young mind readers for them to know and understand serious issues in a light touch. As a young preadolescent girl, Esperanza Cordero manages to identify herself in each of the character lives in her neighborhood although not exactly in the same manner.   She successful shows through her descriptions of the place and people in her life the not-so-good and not-so-bad experiences of the dual citizenship inhabitant in the city like the Latin – Americans.   She is most likely referring to females.   These females are what she actually provides us to be able to identify her as herself, or someone she wishes she could be or someone she hates exactly being a member of minority gender living in a minority community, in each of the characters given. Esperanza Cordero belongs to a family of six composed of a mother, a father, two brothers named Kiki and Carlos, and with only one sister Nenny.   Like many other kids, she has inner hopes and aspirations.   One of them is having a house she owns someday, and described as a white big one with lots of free space and bathrooms, perhaps due to her own experiences of living in a house of only one bedroom and bathroom.   After some changing of locations, her family decided to acquire a house to call their own to be free from rental obligations and irritating experiences of having landlords and landladies.   The house is situated at Mango Street.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Some of the characters in the story are Cathy described as a typical rich girl who easily gets annoyed with the rudeness of people especially Esperanza’s male neighbors, Sally who at a young age forced to get married just to be free from domestic violence at home, another rich girl Alicia who always gets horrified with rats in their house, Elenita the fortune-teller, the materialistic girl Marin, Ruthie and Rafaela who always keep on telling Esperanza the disadvantages of marrying at a young age, and sisters Lucy and Rachel who are her playmates and companions in biking and in some memorable adventures along with her sister Nenny.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Empowering herself is passively done as it is only a shadow which reflects her girly actions through her noting down of observations and understandings.   It means that the struggle of Esperanza to be free over power and superiority does not mean that she has to gain it over others or at the expense of others.   It only suggests that being true to oneself, as what she does, is enough to make things change for betterment. R E F E R E N C E S Cisneros, Sandra. The House on Mango Street. New York: Random House Inc. 2005

Everyday Use :: essays research papers

 ¡Ã‚ §Different points of view on culture and heritage ¡Ã‚ ¨  ¡Ã‚ §Everyday Use ¡Ã‚ ¨ is a literary explanation of what culture is. In  ¡Ã‚ §Everyday Use ¡Ã‚ ¨, the author Alice Walker confronts the question of what are the true values in one ¡Ã‚ ¦s heritage and culture. In the conflict between Dee and her mother, Alice Walker shows that one ¡Ã‚ ¦s culture and heritage are represented by neither the possession of objects or external appearances, but by the lifestyle and attitude. In "Everyday Use ¡Ã‚ ¨, Alice Walker personifies the different sides of culture and heritage in the characters of Dee (Wangero) and her mother (the narrator). Dee can be seen to represent a complex and modern way of life where culture and heritage are to be valued. Her mother represents a practical way of life where they are valued both for it is usefulness as well as personal significance. When Dee first comes to visit the family, she is wearing a long dress, even though the weather is very hot. We get the impression that Dee is more occupied with aesthetic appearances rather than practicality. The dress is colored with enough yellow and orange "to throw back the light of the sun"(1174). Dee is also wearing numerous pieces of jewelry, earrings and bracelets. Even more than Alice Walker ¡Ã‚ ¦s description of Dee is the significance of Dee ¡Ã‚ ¦s "name change" to Wangero that seems to symbolize Dee ¡Ã‚ ¦s attitude about one ¡Ã‚ ¦s culture and heritage. It seems to reflect a sort of glittery artificial pretense put on in order to assume sophistication. Dee disregards the importance of her name, the fact that she was named after her aunt Dicie.And when asked about why she changed her name, Dee can only discharge an answer, "I couldn ¡Ã‚ ¦t bear it any longer, being named after the people who oppress me."(1175) Another important detail is the words directly preceding her answer about what happened to her name  ¡V "She ¡Ã‚ ¦s dead..." (1175) is Dee ¡Ã‚ ¦s answer. By these words, Alice Walker shows that Dee has distanced herself even further from her family, heritage, and culture  ¡V despite her "new" name and the way of talking. Dee is portrayed as aggressive, to the point of total lack of regard for her family. When she first greets her family, she starts snapping pictures of the house and her mother before even greeting them with a kiss or a hug, or even a handshake. Later, when they are in the house, Dee begins just taking various items for herself, assuming they belong to

Coopers Business Case Essay

1. Introduction Coopers Brewery has had a successful journey from its humble beginnings to it third tier position in duopolistic competing market. Coopers has not existed without its share of disturbances and risk of been taken over by a larger global player, however Coopers managed to defend itself. Coopers has positioned itself in a highly competitive market with a differentiated brand and product that has captured a niche market. Coopers has also successfully integrated a high value chain which in turn captures the essence of Coopers at the same time delivering value at multiple stages. In order for Coopers to stay competitive in the future, Cooper’s differentiation strategy can translate into new emerging markets and changing customer tastes for beer and deliver beer to new niche market segment. 2. Company Background Established in 1862 by Thomas Cooper, Coopers is a 5th generation family owned business that manufactures and sells beer, home brew and malt extract. In 1997, the business purchased a $40 million state of the art manufacturing, bottling and distribution plant in Regency Park South Australia. With advanced robotics and a commitment to an eco friendly plant and processes to reduce their carbon footprint, Coopers has never lost sight of their mission. Mission Statement: Coopers mission statement for its beer as stated in the case study was â€Å"to  provide natural beverages and food ingredients which satisfy tastes and nutritional needs, and create enjoyment† (Hubbard 2008, pg7) 3. Company Analysis – Porters five Forces To assess the competitive landscape and to understand where Coopers Brewery is positioned a number of assessment models or framework can be used. To assess Coopers Brewery current competitive position Porters five forces model (see Appendix 2) can be used to analyse its current state. a) Threat of the new entrants is Low. There are two types of operations i. one is the craft-brewing , also known as miro-brewing, market and the other ii. Large scale production. Entry in the Craft-brewing is somewhat increasing, however larger scale production requires large capital outlay and continuous investment whilst been maintained by significant cash flow (Kaczanowska 2010). In addition incumbent beer producers are known to the consumers due the history and the accumulated advertising of the brand. This high cost for brand awareness creates a barrier for new players (Kaczanowska 2010). Imported products are present although the threat to the Australian market appears low. b) Threat of substitute products: This can be described as medium for the beer industry. There are always beer substitutes such as wine, ready to drink mixers and soft drinks to name a few. Increasingly health-conscious and knowledgeable consumers are looking at higher quality products (Kaczanowska 2010). This can be reflected in the trend toward craft and premium beers. c) Bargaining power of buyers is Medium: Brand loyalty is strong among beer consumers as appose to wine consumers (Richardson 2012). Richardson (2012, pg 24) summed this up as â€Å"Wine consumers are driven by choice rather than loyalty and wine brands are easily substituted, but beer is a branded product and consumers drink the label.† However consumers are price sensitive and may switch to another brand if the situation is presented. d) Bargaining power of the suppliers Medium: Raw Material is the largest cost to breweries. IBISWorld estimate approximately 58.3% of industry revenue (Kaczanowska 2010), these raw materials include, cardboard boxes, glass, aluminium, packaging. Other Raw materials would include sugar, malt, hops, wheat, rice, water, barley all of which are critical ingredients for brewing. All of which have a supply risk, which in turn can have a direct impact on the cost of the supplies good. Coopers have initiated some efforts to reduce some of these risks such as: i. Water supply to the operations is from a deep aquifer, ii. Power supplied by a Gas co-generated turbine iii. Chemical and Preservative Free iv. Waste minimisation e) Rivalry among existing organisation is medium but increasing. There are three main players in the Australian beer market, Foster’s and Lion Nathan with Coopers being in third place, by market share (see Appendix 1). Foster’s and Lion Nathan are both Global conglomerates with Coopers being the Family owned Australian brewer. It could be said that Coopers is the David to the two goliaths being Foster’s and Lion Nathan (Byrom and Lehman 2009). i. Price-based rivalry: Pricing does have a part to play in rivalry, however price wars in not evident in this segment. ii. Non-priced based rivalry: The beer industry sits primarily in this space, where each company focus’s efforts in branding, packaging and quality to target their demographic. iii. Product differentiation: Cooper has a unique or niche market segment (Byrom and Lehman 2009) based on a Family owned and distinctive â€Å"cloudy† beer. In addition to the beer portfolio Coopers also has major interests in Home Brew kits and Malt extraction and has about 80% of the kit market (Byrom and Lehman 2009). Porter (1985) suggests that having a differentiated product strategy does not necessarily equate to high market share, this can been seen in the competitive market share analysis as seen in the appendix figure 1. However a point of differentiation can be replaced or replicated by a competing company and may reduce the competitive advantage Coopers currently has in the market. Continuous competitive analysis is needed to keep this a differentiated strategy. 4.Coopers Value Chain The value chain model as described by Porter (1985) indicates that gaining a competitive advantage, an organisation focuses efforts to the internal activities of the value chain and attempt to strength these activities to  add to the competitiveness of the firm. Coopers Brewery value chain could be reflected in the below diagram; Source: ISO case study 2013 Coopers have made improvements in some of the value chain as seen in the case study, malt extraction for resale, Machinery and new processing operations to brew beer in the bottle or the keg rather than the tank without preservatives and chemicals. Water supply from deep aquifers with sale extract and then reuse of salt in the brewing process. Energy, having their own power generation system that feeds non-used emery back into the grid. Coopers use energy efficient lighting to reduce consumption. These improvements form part of the value chain activities that add to Coopers achieving a competitive advantage in the market. There are many parts to the value chain as reflected in Appendix 4 (Porters Value Chain model) and efforts to manage and maintain each element is ideal. However a strategic view and focus may harness high results, it is suggested that aligning value chain efforts with the core direction of the business. In Cooper’s case by having a differentiation strategy efforts should be aligned with this strategy including product innovation, R&D and quality. 4. Current position Positioning in this paper refers to the Porters model of â€Å"Three Generic Strategies† (1985). Cooper’s can be recognised as Differentiation in the Porters model, seen in Appendix 5. In this cluster Coopers can easily differentiate itself from its competitors. Cooper’s has an Australian History with a family heritage that still exists today, additionally having a product that has a distinctive cloudy appearance separates itself from the globalised conglomerates in the Australian beer industry. Coopers leverages this differentiator and applies this to marketing campaigns. 5. Future direction for Coopers To suggest and recommend future options to Coopers, a reflection of Cooper’s mission statement â€Å"to provide natural beverages and food ingredients which satisfy tastes and nutritional needs, and create enjoyment† (Hubbard 2008, pg7). This mission statement can be used for the future direction of the  business, as marketed as a family owned business and continue to capture the premium niche market it is positioned in. The future has a changing landscape with regards to consumer’s tastes, Cooper’s also captures taste in the mission statement. With the changing taste and desire of Generation Y consumers, Coopers competitive edge could be erode by imported premium beers and or the emergence of micro breweries that specialise in premium craft beers. Options can be summarised as follows: Continue to leverage the Family owned business brand. Exporting the unique beer overseas Continually improving the value chain and seek further opportunities to capture value. Continually focusing on changing consumer tastes and reviewing whether or not to compete in those markets. This will create new product life cycles, in a declining market (Nwabueze 2001). The future challenge for Coopers would be identifying new market opportunities, both on product and geographic level, whilst still achieving the family ownership which has been seen as an advantage since Coopers started. 6. APPENDI XES Appendix 1: Competitive Market Share Australia and South Australia. Appendix 2: Porters Five Forces Model Source:Harvard Business Review(Porter 2008) Appendix 3: Beer production Value Chain: Source: (ISO 2013) Appendix 4: Appendix 5: Source: (Porter 2008) 7. Refeneces Byrom, John, and Kim Lehman. 2009. â€Å"Coopers Brewery: Heritage and Innovation within a Family Firm.† Marketing Intelligence & Planning 27 (4): 516-523. doi: http://dx.doi.org/10.1108/02634500910964074. Hubbard, Graham. 2008. â€Å"Coopers Brewery.† IVEY. Business. The University of Western Ontario. The University of Western Ontario. ISO. 2013. â€Å"Baltika Breweries-Economic Benefits of Standards -Case Study.† ISO ORG. http://eng.baltika.ru/. Kaczanowska, Agata. 2010. Beer Production in the Us. IBISWorld Industry Report 31212, http://www.ibisworld.com.au/. Nwabueze, Uche. 2001. â€Å"The Journey for Survival: The Case of New Product Development in the Brewery Industry.† JOURNAL OF PRODUCT & BRAND MANAGEMENT 10 (6): 382-397. http://www.mcbup.com/research_registers. Porter, M. E. 1985. Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press, https://www.google.com.au/search?q=Competitive+advantage%3A+Creating+and+sustai ning+superior+performance&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-GB:official&client=firefox-a&channel=sb&gfe_rd=cr&ei=eAyoU5j-Gs3C8ge9v4DACA. Porter, Michael. 2008. The Five Forces That Shape Strategy. Harvard Business Review. http://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/ar/1. Richardson, David. 2012. The Liquor Industry. 14,

Description Of The Poem Prologue - 1225 Words

PROLOGUE I dive to the ground, and dirt greets my face. Spitting soil from my mouth, I scramble into the nearby brush. Seven men sprint past me, their feet coming dangerously close. I exhale, stand up and quietly mutter, â€Å"Good, I lost them.† But just then, an eighth man, who was left behind sees me. â€Å"I’ve got sights on the boy.† The man snarls into his mic. Panicked, I sprint straight towards him; reaching the desired effect- confusion. I shove him hard, toppling the scrawny grunt, then sprint the direction I came. The excruciating noises of the hunter’s cries come next. The trees are too narrow to climb, so I rule that idea out. They can see me so I can’t hide again. I sprint and sprint. My legs scream at me, begging for a halt. Briars†¦show more content†¦She sighs and looks up, eyes filled with gloom. Her discouraged attitude changes instantaneously with the moment she sees me. Petrified with fear, she stares at me like she doesn’t see a kid but instead a ghost. â€Å"What hospital is this?† I croak, unaware of my weak voice. â€Å"Y-y-you’re d-dead,† the nurse stammers out brusquely. Shaking with fear, the nurse’s hand points at the mirror in the corner of the room. Expeditiously I rise, every movement I make paling the nurse to a ghostly white. I pull out the tubes embedded in my arms and step off the bed. Weakened, my legs burn and resist the exercise. Finally, after what seemed like hours, when only a minute passed, I arrived in front of the mirror. Wearing the typical hospital gown, I quickly noticed the draft on my backside. Cheeks red hot, I turn back around to the nurse who, still in a state of shock, didn’t even notice. â€Å"Excuse me, do you know where my clothes are?† I asked, still flustered. The nurse looked straight past me, distant. â€Å"T-t-the c-cabinet.† I give the room a quick once over and notice two cabinets in the small room, one perpendicular to the mirror, and another right beside the other one. Both of them reached up and connected to the ceiling, with doors that covered the front of the cabinet and a small silver handle attached a little farther down from halfway. Attempting to cover my backside I turn to my right and open the first cabinet, where I find all the stuff I arrived with. IShow MoreRelatedEssay on Women in Chaucers Canterbury Tales915 Words   |  4 Pagesmost significant and described in great detail in The Canterbury Tales by Geoffrey Chaucer who provide the greatest insight into contemporary medieval society are the Wife of Bath and the Prioress. These two women appear similar in the General Prologue of the poem but, as we see through their tales, they are quite unique women and most importantly very different from one another. 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