Populism Essays - Populism, Right-wing Politics,

Populism Populism is a movement begun in the mid-1890s by farmers and other rural residents at the time. It quickly gained strength and has undergone many changes since then. It has not only changed in its views, but also in the political parties who utilize it not as an ideology but rather as a mode of persuasion. Populism is defined in the book as a language whose speakers see the American people as one and not as a people bound by class restrictions, who see the elite politicians who oppose them as self-serving, and who wish to bring these "average Americans" together to fight against the overbearing powers of the political elite. Populist speakers in the United States voiced their discontent with elites who ignored, corrupted, or betrayed the ideal of American democracy, which consisted of rule by the common people. After the farmers created what we know as populism in the mid-1890s, there was a parting of the ways. In the early twentieth century, farmers' enthusiasm waned but two other groups' did not. These groups consisted of the wage earners and the evangelic churchgoers. They argued that unions were now the best representation of the "average man". At the same time, middle-class Protestants were mounting campaigns as well.. This was the first transition of the populist movement. . The second transition came in the late 1940s when populism began a migration from Left to Right. Conservative groups and politicians altered the speeches once given by reformers and radicals. Many reasons are given in the book as to why this transition took place. Some of these included: the onset of the Cold War, the fact that most white Americans came to see themselves as middle-class consumers and taxpayers, and the growth of evangelical churches whose political stance was as conservative as their theology. Gradually and unevenly, a conservative populism emerged that promised to defend devout, middle-class communities against the governing elite. Throughout the 1940s and 1950s, many experimented with this new shift in group. However, conservatives did not fully understand populism's potential for persuasion during elections until the 1960s. Mainly, this indoctrination came from George Wallace. Wallace rallied up the south's people; "his" people. "His" people had unglamorous jobs and a culture that treasured close families and a steady faith in God and country. They were fed up and were going to turn this country around. He managed to look and sound more like an ordinary, working American than did anyone of distinction on the white Left. Unfortunately for Wallace, though, his style made him seem part of the crisis rather than essential to solving it. He was too authentically populist, too blunt and imprudent an outlet for the anger of his followers to attract other voters who simply wanted the nation's troubles to end. Nevertheless, beginning in the late 1960s, conservative activists and politicians - mostly Republican - re-created themselves as the true representatives of average white Americans. They learned to breed the same mass resentments that George Wallace had spoken of but had been unable to ride to victory. In order to achieve what Wallace had failed in doing, a softening of his definition of "the people" was required. Instead of suggesting a takeover by angry steelworkers and street cops, conservatives announced their understanding of the concerns of the "silent majority" of producers and consumers - taxpayers, white nationals, housewives, "middle Americans" who felt betrayed by the New Left. By the end of the 1960s there was a shared dislike, among most, of the governing and cultural elite and its "supposed friends" in the ghettos and on campus. By the late 1980s it was clear that the American conservatives had not succeeded in establishing a new political order. The populist politician no longer had the face of a conservative nor the face of a liberal. Populism had jumped from the hands of the Left to the hands of the Right through time and continues today as a movement striving to survive in a society in which "populism" has even been used by advertisers as a fad. Populism is, in my opinion, a necessary component of democracy today. However, I believe that put to use in the appropriate manner is the only way in which it can be utilized and exercised for the overall good of the "average people" it claims to defend. In essence the responsibility to not abuse of populism falls upon those who choose to use it as their tool of persuasion - politicians. It becomes comfortable and convenient to capitalize on populism's persuasive characteristics to gain votes. Unless

Good evening and welcome to the Brisbane comedy fe Essays

Good evening and welcome to the Brisbane comedy fe Essays Good evening and welcome to the Brisbane comedy festival, my name is - and I will be speaking to you comedy fanatics about the TV show Ja'mie Private School Girl. Whilst Humour contains a psychological factor, it is largely of intellectual appeal. It finds its basis in our capability to recognize why something is funny or not funny. Humour also depends on human and societies norms that are understood by the viewer or present in modern society. "Humour is a rubber sword - it allows you to make a point without drawing blood." Incredibly true words by Comedian Mary Hirsch and Ja'mie: Private School Girl is a prime example of Hirsch statement. Following the life of a wealthy teenager shows the impact that money and privilege can have on one's personality. For those who haven't seen Chris Lilley's side-splitting TV show, you're probably wondering what makes it so funny? Well, for a young audience, in particular teenage girls, seeing a fully grown man act out the exaggerated behaviour of a well off school girl the irony is entertaining to say the least. Using satirical humour, the hit TV show explores the issues of the upper middle class in Australia. Chris Lilley's character Ja'mie King comes from a wealthy family with a sister that she doesn't get along with a cheating father and an unappreciated stay at home mother. The first issue that arose was the dysfunction privilege could bring to a family. Ja'mie is constantly bad mouthing her mother yet always sucking up to her father who is the source of income for the family however in the families eyes Mrs King is a bit of an underachiever therefore the family doormat if you'd like. The show also allows the audience to see how money can sometimes cause people to become a bit self entitled which Ja'mie exemplifies. Through this self-entitled behaviour Ja'mie sees herself above the rules. She models this theory buy using her Prefect status to give herself and her friend advantages such as the prefect area and command other's around. However the show manages to make all these issues humor ous by approaching them in a satirical manner. This show came to my attention in 2013, all my friends were talking about it because for a teenaged private school girl like ourselves it was in some way relatable which made it all the more hilarious. However, when attempting to get my family hooked on it the way I was at the time, it didn't get quite the same reaction. My Mum and Dad didn't find her self-righteous personality quite as amusing as I did in fact they thought it was more disrespectful rather than funny. This outlook on the show could also be viewed the same by minorities that she insults and belittles throughout the show. Ja'mie: Private school Girl addresses topical issues in society, in particular ones that are controversial such as homosexuality, racism and bulling. Therefore creating a polarising effect on the audience. Personally I've never really suspected any issues with the upper middle class. I've always just jumped to finding issues with either extremely low social classes or extremely high social classes but nothing in between. However, Ja'mie: Private School Girl definitely allowed the viewer to identify the issues in this particular social class, making this show unique by discretely ridiculing the class that constantly fly's under the radar.

Just-In Time Production Research Paper Example | Topics and Well Written Essays - 750 words

Just-In Time Production - Research Paper Example The second way through which labor costs can be reduced is the introduction of more efficient production machinery which will take over some of the work done by workers and this will ensure that only the most essential workers are kept at the work place, hence a reduction of labor costs. Cutting production cycle time is very essential in a just-in time production system because the manufacturing company (HMC) is able to increase its overall production efficiency (Gupta, 1997). This not only ensures that the production time of automotive parts is reduced but it also ensures that there is a reduction of the cost of production. Shorter and more efficient production cycles should be adopted not only to speed up the production process but to also keep up with the consumer demand for the automotive parts. A good way of cutting production time is by ensuring that a production system is developed where a specific product is produced at a single work station instead of being pushed forward to another work station when only partially completed, like the outsourcing system which HMC had previously adopted. This will reduce the pilling up of unfinished work which need immediate attention and will instead cut the production cycle, therefore increasing the overall production efficiency of the HMC manufacturing plant. ... It is best to only order raw materials when a customer makes an order for a product, ensure that the raw materials arrive in time for it to go into production and most important of all, to ensure that the product is finished on time and it is shipped to the consumer using the fastest means available to establish a reputation for efficiency. A swift and efficient system of production ensures that there is a minimal amount of inventory and these results in a reduction of inventory costs (Schniederjans and Cao, 2001). The reduction of expediting costs is very important for HMC due to the large amounts of money it is able to save in the process. Many manufacturing companies spend a lot of money annually in a scramble to ship their products on time and this is mainly due to the fact that the planning and scheduling requirements of many of them are not homogenous. It is therefore necessary for HMC to keep its planning and scheduling requirements homogenous in order to increase efficiency a s well as to reduce their expediting costs. It is important to produce the right automotive parts at the right time in order to reduce the cost of obsolescence. Producing too many of such automotive parts at the same time leads to a congestion of the production cycle and this makes it difficult to ship products on time. Thus it is necessary to ensure that all the orders made by customers are dealt with quickly and are finished and shipped on time so that no additional costs are incurred by the manufacturing company (Stuart et al., 2005). Space utilization in HMC’s manufacturing plant is necessary for the purpose of efficient production. The company should change its manufacturing system from a batch production system to

Henry A. Wallace Questions the 'Get Tough' PolicyAndrei Vishinsky's Essay

Henry A. Wallace Questions the 'Get Tough' PolicyAndrei Vishinsky's United Nations Speech - Essay Example Henry A Wallace â€Å"Questions the Get Tough Policy† The main issue revolving around the mind of Henry Wallace was how the rest of the world views the USA following their day-to-day actions. The reading expounds on the international politics of 1940s. Some of the actions that cause concern are $13 billion budget for the war and Navy Departments, continuing examinations and manufacturing of bombs, the plan to arm the Latin America among other military plans in manufacturing the B-29s and the B-36s. These plans and actions make the USA look as if it is paying so much to earn peace. They may also look as if the US is planning to intimidate the rest of the world or it is planning for an inevitable war. Truly, the best way to enhance peace is investing in arms as this will build a predominance force. However, the USA is doing a lot as far as getting prepared for a war is concerned. Henry Wallace explains these actions of Atomic bomb investment as a cheap warfare as compared with t he outdated wars. This is in reference with the fact that there are a few nations with the capacity to produce the weapon. The production process also requires little labor force and the plant itself occupy a small area as compared to the space occupied by plants manufacturing old rifles. Another reason for investment in atomic bombs is that having many bombs among other nations is of no benefit because they would be of benefit just as having enough weapons would do. Another key reason why the country is producing atomic bombs is that the production will kill the monopoly that a nation such as Russia is producing the weapon. This is through a neutralization effect. He also argues that they are producing the atomic bombs to show preparedness for war, as they are the most venerable nation following the fact that they are the wealthiest nation in the world (Baylis, Smith, and Owens 23). He refers to a philosophy in military studies, which states that there is no nation capable of winni ng a war that fully destroys modern civilization. The theory, therefore, advocates that the best preventative measure is attacking nations, which produce the weapon. The theory by its nature is unethical and immoral. The USA may be at a fix if it decided to apply the theory because if it attempts to attack Russia and all its atomic reserves, it will awaken Europe, meaning in has to destroy it as well which it would be an immense challenge. There are also issues concerning distrust of Russia by the Americans. This is following the conflicts between the two nations as far as political and economic power is concerned. However, there is also an argument that the continuing thought regarding distrust for Russia will not do the world any good because of their reaction concerning the allegation. This is in reference with the history of the nation as well as the policies of Russia to the rest of the world. Following the argument by Henry Wallace, it is evident that the Americans feel that t hey are exceptional and superior to other nations (Baylis, Smith, and Owens 56). Andrei Vishinsky's â€Å"United Nations Speech" â€Å"The Get Policy† by Henry Wallace of 1947 analyzes the need to stop the ongoing after- war propaganda that negatively affected the people. Different individuals share their own opinion about the war, and this is published in the newspapers and daily

The House on Mango Street by Sandra Cisneros Essay Example for Free

The House on Mango Street by Sandra Cisneros Essay The book The House on Mango Street written by Sandra Cisneros is merely a collection of different (and in some ways similar) traits, experiences, cultures, traditions, values and points of views of the girls and boys living at Mango Street. From these collections collating in 44 inter-related chapters create a single topic of how the main character in the story Esperanza Cordero evolves, empowers herself, dreams and struggles to have a life she is aspiring of someday while still focusing herself to remain her feet standing on the ground.   The story also tackles some human rights issues although it is laid not in a tragic or overly dramatic situation since lightness and simple poetic style of narrating events and describing characters through short outline and vignettes are the manner the author has used.   Hence, the book is intentionally written for young mind readers for them to know and understand serious issues in a light touch. As a young preadolescent girl, Esperanza Cordero manages to identify herself in each of the character lives in her neighborhood although not exactly in the same manner.   She successful shows through her descriptions of the place and people in her life the not-so-good and not-so-bad experiences of the dual citizenship inhabitant in the city like the Latin – Americans.   She is most likely referring to females.   These females are what she actually provides us to be able to identify her as herself, or someone she wishes she could be or someone she hates exactly being a member of minority gender living in a minority community, in each of the characters given. Esperanza Cordero belongs to a family of six composed of a mother, a father, two brothers named Kiki and Carlos, and with only one sister Nenny.   Like many other kids, she has inner hopes and aspirations.   One of them is having a house she owns someday, and described as a white big one with lots of free space and bathrooms, perhaps due to her own experiences of living in a house of only one bedroom and bathroom.   After some changing of locations, her family decided to acquire a house to call their own to be free from rental obligations and irritating experiences of having landlords and landladies.   The house is situated at Mango Street.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Some of the characters in the story are Cathy described as a typical rich girl who easily gets annoyed with the rudeness of people especially Esperanza’s male neighbors, Sally who at a young age forced to get married just to be free from domestic violence at home, another rich girl Alicia who always gets horrified with rats in their house, Elenita the fortune-teller, the materialistic girl Marin, Ruthie and Rafaela who always keep on telling Esperanza the disadvantages of marrying at a young age, and sisters Lucy and Rachel who are her playmates and companions in biking and in some memorable adventures along with her sister Nenny.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Empowering herself is passively done as it is only a shadow which reflects her girly actions through her noting down of observations and understandings.   It means that the struggle of Esperanza to be free over power and superiority does not mean that she has to gain it over others or at the expense of others.   It only suggests that being true to oneself, as what she does, is enough to make things change for betterment. R E F E R E N C E S Cisneros, Sandra. The House on Mango Street. New York: Random House Inc. 2005

Everyday Use :: essays research papers

 ¡Ã‚ §Different points of view on culture and heritage ¡Ã‚ ¨  ¡Ã‚ §Everyday Use ¡Ã‚ ¨ is a literary explanation of what culture is. In  ¡Ã‚ §Everyday Use ¡Ã‚ ¨, the author Alice Walker confronts the question of what are the true values in one ¡Ã‚ ¦s heritage and culture. In the conflict between Dee and her mother, Alice Walker shows that one ¡Ã‚ ¦s culture and heritage are represented by neither the possession of objects or external appearances, but by the lifestyle and attitude. In "Everyday Use ¡Ã‚ ¨, Alice Walker personifies the different sides of culture and heritage in the characters of Dee (Wangero) and her mother (the narrator). Dee can be seen to represent a complex and modern way of life where culture and heritage are to be valued. Her mother represents a practical way of life where they are valued both for it is usefulness as well as personal significance. When Dee first comes to visit the family, she is wearing a long dress, even though the weather is very hot. We get the impression that Dee is more occupied with aesthetic appearances rather than practicality. The dress is colored with enough yellow and orange "to throw back the light of the sun"(1174). Dee is also wearing numerous pieces of jewelry, earrings and bracelets. Even more than Alice Walker ¡Ã‚ ¦s description of Dee is the significance of Dee ¡Ã‚ ¦s "name change" to Wangero that seems to symbolize Dee ¡Ã‚ ¦s attitude about one ¡Ã‚ ¦s culture and heritage. It seems to reflect a sort of glittery artificial pretense put on in order to assume sophistication. Dee disregards the importance of her name, the fact that she was named after her aunt Dicie.And when asked about why she changed her name, Dee can only discharge an answer, "I couldn ¡Ã‚ ¦t bear it any longer, being named after the people who oppress me."(1175) Another important detail is the words directly preceding her answer about what happened to her name  ¡V "She ¡Ã‚ ¦s dead..." (1175) is Dee ¡Ã‚ ¦s answer. By these words, Alice Walker shows that Dee has distanced herself even further from her family, heritage, and culture  ¡V despite her "new" name and the way of talking. Dee is portrayed as aggressive, to the point of total lack of regard for her family. When she first greets her family, she starts snapping pictures of the house and her mother before even greeting them with a kiss or a hug, or even a handshake. Later, when they are in the house, Dee begins just taking various items for herself, assuming they belong to

Coopers Business Case Essay

1. Introduction Coopers Brewery has had a successful journey from its humble beginnings to it third tier position in duopolistic competing market. Coopers has not existed without its share of disturbances and risk of been taken over by a larger global player, however Coopers managed to defend itself. Coopers has positioned itself in a highly competitive market with a differentiated brand and product that has captured a niche market. Coopers has also successfully integrated a high value chain which in turn captures the essence of Coopers at the same time delivering value at multiple stages. In order for Coopers to stay competitive in the future, Cooper’s differentiation strategy can translate into new emerging markets and changing customer tastes for beer and deliver beer to new niche market segment. 2. Company Background Established in 1862 by Thomas Cooper, Coopers is a 5th generation family owned business that manufactures and sells beer, home brew and malt extract. In 1997, the business purchased a $40 million state of the art manufacturing, bottling and distribution plant in Regency Park South Australia. With advanced robotics and a commitment to an eco friendly plant and processes to reduce their carbon footprint, Coopers has never lost sight of their mission. Mission Statement: Coopers mission statement for its beer as stated in the case study was â€Å"to  provide natural beverages and food ingredients which satisfy tastes and nutritional needs, and create enjoyment† (Hubbard 2008, pg7) 3. Company Analysis – Porters five Forces To assess the competitive landscape and to understand where Coopers Brewery is positioned a number of assessment models or framework can be used. To assess Coopers Brewery current competitive position Porters five forces model (see Appendix 2) can be used to analyse its current state. a) Threat of the new entrants is Low. There are two types of operations i. one is the craft-brewing , also known as miro-brewing, market and the other ii. Large scale production. Entry in the Craft-brewing is somewhat increasing, however larger scale production requires large capital outlay and continuous investment whilst been maintained by significant cash flow (Kaczanowska 2010). In addition incumbent beer producers are known to the consumers due the history and the accumulated advertising of the brand. This high cost for brand awareness creates a barrier for new players (Kaczanowska 2010). Imported products are present although the threat to the Australian market appears low. b) Threat of substitute products: This can be described as medium for the beer industry. There are always beer substitutes such as wine, ready to drink mixers and soft drinks to name a few. Increasingly health-conscious and knowledgeable consumers are looking at higher quality products (Kaczanowska 2010). This can be reflected in the trend toward craft and premium beers. c) Bargaining power of buyers is Medium: Brand loyalty is strong among beer consumers as appose to wine consumers (Richardson 2012). Richardson (2012, pg 24) summed this up as â€Å"Wine consumers are driven by choice rather than loyalty and wine brands are easily substituted, but beer is a branded product and consumers drink the label.† However consumers are price sensitive and may switch to another brand if the situation is presented. d) Bargaining power of the suppliers Medium: Raw Material is the largest cost to breweries. IBISWorld estimate approximately 58.3% of industry revenue (Kaczanowska 2010), these raw materials include, cardboard boxes, glass, aluminium, packaging. Other Raw materials would include sugar, malt, hops, wheat, rice, water, barley all of which are critical ingredients for brewing. All of which have a supply risk, which in turn can have a direct impact on the cost of the supplies good. Coopers have initiated some efforts to reduce some of these risks such as: i. Water supply to the operations is from a deep aquifer, ii. Power supplied by a Gas co-generated turbine iii. Chemical and Preservative Free iv. Waste minimisation e) Rivalry among existing organisation is medium but increasing. There are three main players in the Australian beer market, Foster’s and Lion Nathan with Coopers being in third place, by market share (see Appendix 1). Foster’s and Lion Nathan are both Global conglomerates with Coopers being the Family owned Australian brewer. It could be said that Coopers is the David to the two goliaths being Foster’s and Lion Nathan (Byrom and Lehman 2009). i. Price-based rivalry: Pricing does have a part to play in rivalry, however price wars in not evident in this segment. ii. Non-priced based rivalry: The beer industry sits primarily in this space, where each company focus’s efforts in branding, packaging and quality to target their demographic. iii. Product differentiation: Cooper has a unique or niche market segment (Byrom and Lehman 2009) based on a Family owned and distinctive â€Å"cloudy† beer. In addition to the beer portfolio Coopers also has major interests in Home Brew kits and Malt extraction and has about 80% of the kit market (Byrom and Lehman 2009). Porter (1985) suggests that having a differentiated product strategy does not necessarily equate to high market share, this can been seen in the competitive market share analysis as seen in the appendix figure 1. However a point of differentiation can be replaced or replicated by a competing company and may reduce the competitive advantage Coopers currently has in the market. Continuous competitive analysis is needed to keep this a differentiated strategy. 4.Coopers Value Chain The value chain model as described by Porter (1985) indicates that gaining a competitive advantage, an organisation focuses efforts to the internal activities of the value chain and attempt to strength these activities to  add to the competitiveness of the firm. Coopers Brewery value chain could be reflected in the below diagram; Source: ISO case study 2013 Coopers have made improvements in some of the value chain as seen in the case study, malt extraction for resale, Machinery and new processing operations to brew beer in the bottle or the keg rather than the tank without preservatives and chemicals. Water supply from deep aquifers with sale extract and then reuse of salt in the brewing process. Energy, having their own power generation system that feeds non-used emery back into the grid. Coopers use energy efficient lighting to reduce consumption. These improvements form part of the value chain activities that add to Coopers achieving a competitive advantage in the market. There are many parts to the value chain as reflected in Appendix 4 (Porters Value Chain model) and efforts to manage and maintain each element is ideal. However a strategic view and focus may harness high results, it is suggested that aligning value chain efforts with the core direction of the business. In Cooper’s case by having a differentiation strategy efforts should be aligned with this strategy including product innovation, R&D and quality. 4. Current position Positioning in this paper refers to the Porters model of â€Å"Three Generic Strategies† (1985). Cooper’s can be recognised as Differentiation in the Porters model, seen in Appendix 5. In this cluster Coopers can easily differentiate itself from its competitors. Cooper’s has an Australian History with a family heritage that still exists today, additionally having a product that has a distinctive cloudy appearance separates itself from the globalised conglomerates in the Australian beer industry. Coopers leverages this differentiator and applies this to marketing campaigns. 5. Future direction for Coopers To suggest and recommend future options to Coopers, a reflection of Cooper’s mission statement â€Å"to provide natural beverages and food ingredients which satisfy tastes and nutritional needs, and create enjoyment† (Hubbard 2008, pg7). This mission statement can be used for the future direction of the  business, as marketed as a family owned business and continue to capture the premium niche market it is positioned in. The future has a changing landscape with regards to consumer’s tastes, Cooper’s also captures taste in the mission statement. With the changing taste and desire of Generation Y consumers, Coopers competitive edge could be erode by imported premium beers and or the emergence of micro breweries that specialise in premium craft beers. Options can be summarised as follows: Continue to leverage the Family owned business brand. Exporting the unique beer overseas Continually improving the value chain and seek further opportunities to capture value. Continually focusing on changing consumer tastes and reviewing whether or not to compete in those markets. This will create new product life cycles, in a declining market (Nwabueze 2001). The future challenge for Coopers would be identifying new market opportunities, both on product and geographic level, whilst still achieving the family ownership which has been seen as an advantage since Coopers started. 6. APPENDI XES Appendix 1: Competitive Market Share Australia and South Australia. Appendix 2: Porters Five Forces Model Source:Harvard Business Review(Porter 2008) Appendix 3: Beer production Value Chain: Source: (ISO 2013) Appendix 4: Appendix 5: Source: (Porter 2008) 7. Refeneces Byrom, John, and Kim Lehman. 2009. â€Å"Coopers Brewery: Heritage and Innovation within a Family Firm.† Marketing Intelligence & Planning 27 (4): 516-523. doi: http://dx.doi.org/10.1108/02634500910964074. Hubbard, Graham. 2008. â€Å"Coopers Brewery.† IVEY. Business. The University of Western Ontario. The University of Western Ontario. ISO. 2013. â€Å"Baltika Breweries-Economic Benefits of Standards -Case Study.† ISO ORG. http://eng.baltika.ru/. Kaczanowska, Agata. 2010. Beer Production in the Us. IBISWorld Industry Report 31212, http://www.ibisworld.com.au/. Nwabueze, Uche. 2001. â€Å"The Journey for Survival: The Case of New Product Development in the Brewery Industry.† JOURNAL OF PRODUCT & BRAND MANAGEMENT 10 (6): 382-397. http://www.mcbup.com/research_registers. Porter, M. E. 1985. Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press, https://www.google.com.au/search?q=Competitive+advantage%3A+Creating+and+sustai ning+superior+performance&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-GB:official&client=firefox-a&channel=sb&gfe_rd=cr&ei=eAyoU5j-Gs3C8ge9v4DACA. Porter, Michael. 2008. The Five Forces That Shape Strategy. Harvard Business Review. http://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/ar/1. Richardson, David. 2012. The Liquor Industry. 14,